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What is Facebook and How Can It Be Useful to My Group?

Facebook, found at facebook.com, is a social networking site that offers an ideal opportunity to showcase your department or group, encourage participation, network, and build recognition.

Getting Started

  • Establish a name for your account that resonates with users and the College. Use the same name on all social media accounts.
  • Make sure your name OR profile picture contains “College of Charleston” or “CofC.” Many pages choose to use their wordmark as the profile picture. Your application for official recognition will not be approved without that information included.
  • Dimensions for the Facebook cover picture are 851 x 315 pixels and are 180 x 180 pixels for the profile picture. The Social Media Team is happy to help you in resizing or creating these pictures. Read more about profile and cover photos.
  • Facebook has Pages and Groups – know which one will work for you.
    • Pages are accessible by the general public – they are searchable and can be seen by anyone even if they are not registered or logged in. Pages allow for applications and the status updates appear in each fan’s news feed. There is no way to e-mail fans using a Facebook Page – notifications go to the Updates tab. If someone is not logged in to Facebook, the page is still visible. It is also visible to people who are not fans. Facebook pages show up more easily in Google searches and can be customized more easily than groups. Check out this information for administrators of pages.
    • Group users are decided by the administrator who chooses from three options: open to all, admin approval required, or invite only. Basic features are the same as pages or profiles; users can upload pictures, start discussions, post updates etc. Groups are not visible to people not logged in to Facebook. If you are not a member of the group, but the group is “open to all” you are able to see content.
  • Limit the description of your organization’s mission statement to one paragraph – one sentence is even better.
  • Once you have 25 likes, make a username for your page so that it is easier to direct people to it. Create a username here.

Understanding Facebook Timeline

  • Pinned posts are Page posts that admins have chosen to display prominently at the top of their Page. A pinned post always appears in the top left of a Page's timeline and has a flag in its top-right corner. A post a Page admin pins to the top of their Page will remain there for 7 days. After that, it’ll return to the date it was posted on the Page’s timeline.
  • Make a post widescreenby overing over a story on your page’s timeline and clicking the star icon. The post will become widescreen until you unstar the post.
  • You can also either hideor deleteunwanted posts.

Getting the Word Out

  • Encourage open conversation. Allow people on your page to freely post content and photos on wall posts and discussion boards.
  • Add links to your Facebook page to drive traffic to your department or organization’s website. When editing Detailed Info, include links to other College of Charleston websites on Twitter, YouTube, LinkedIn, etc.
  • As your page, become a fan of other College of Charleston pages. When you are on the page you’d like to add to your page, on the left, under the “Likes” column is a link “Add to my page’s favorites” you can click that and it will add the page you are on to the “Likes” of the page of which you are an administrator.
  • Request that staff and co-workers "Share" or "Post" your Facebook page.
  • Include a link to your Facebook page in your e-mail signature
  • Include links to your social media accounts in promotional materials.
  • Use @ in a status update to tag other Facebook pages. Just type the “@” symbol followed directly (no space) by the name of another Facebook page you want to tag. For example, a status update from the College of Charleston might say, "Congrats to @CofCVolleyball for the big win!" The original status update will show up on the CofCVolleyball wall by simply using that tagging technique.

Now What?